Insights & articles

Thoughts on software engineering, system design, and building great products.


Help! I Have A Codebase From 1990

Your business is running on software older than most of your employees. AI is moving fast, your competitors are modernizing, and you're stuck with a system that predates the web. Here's how to escape.

CRM Integration: Connecting Your CRM To The Rest Of Your Business

A CRM that sits alone is a glorified address book. The real power comes from connecting it to your other business systems. Here's how to approach CRM integration.

Customer Retention Strategies Using Your CRM

Acquiring a new customer costs 5-7x more than retaining an existing one. Here's how to use your CRM to keep customers longer and increase their lifetime value.

Lead Management: Turning Prospects Into Customers

Most businesses leak leads — they capture interest but fail to convert it. Here's how to build a lead management system that actually turns prospects into paying customers.

Modern POS Systems: What To Look For When Choosing

The POS market is crowded with options. Here's a practical framework for evaluating systems and choosing the one that fits your business.

Sales Automation: What A CRM Can Actually Automate

Every CRM promises automation. But what does that mean in practice? Here's a realistic look at what sales automation can do and where it's still hype.

Inventory Synchronization: Keeping Your Store And Online Stock In Sync

If you sell both online and in-store, inventory synchronization is critical. Here's how to keep stock accurate across all channels.